Arvin TV - 1950

CRITICAL ANALYSIS
I believe this advertisement is directed at families in the suburbs. This is an ad for different types of TVs so the reader has options to look at.
The text in this advertisement uses the hard sell approach, describing the physical attributes of the products and the look of the TVs themselves.
The ad shows four different styles of TV, all being described as "beautiful" just like how people wanted to see themselves during the time period.
This ad encapsulates the new suburban lifestyle which focuses on everything being new and better than the last.









COMPREHENSIVE ANALYSIS
This advertisement is selling televisions made by Arvin.
This TV was important during this time period because it became even more entertaining than the radio. Also, the ad shows how Philco TVs were affordable and better than the rest. With the constant output of new products this was a good thing to look for when buying.
The stereotype in this ad is the suburban household family sitting around the TV watching it together.

TWA - 1947

CRITICAL ANALYSIS
This Trans World Airlines (TWA) ad is targeted at companies and people who need to ship things quickly.
The image in this ad shows a map of the United States and where TWA goes to.
The picture is good for the reader because it gives the reader a better idea of where the company ships to rather than just stating it in the copy.












COMPREHENSIVE ANALYSIS
This advertisement is selling the company Trans World Airlines.
This specific ad is from 1947 right after WWll.
This product is important to people during this time period because it helps the nation stay connected better.
There is not really a portrayal of stereotypes in this advertisement.

Pepsodent Company - 1923

CRITICAL ANALYSIS
This advertisement is directed at mostly middle aged women, between the ages of 30 and 50 years old.
I believe this advertisement to be an effective form of persuasion. This may push the customer to want the product if they feel like they have bad teeth.
During this time, popular culture was very focused on making sure that everyone looked their best.

COMPREHENSIVE ANALYSIS
This advertisement is selling Pepsodent Company.
This was a time period of struggle due to the Depression and the war people still tried to look their best.
The ad uses a scare campaign.
There are two stereotypes in this ad: the man doing science and the woman caring about her looks.

United Airlines - 1943

CRITICAL ANALYSIS
This United Airlines ad is targeted at United States citizens with some amount of money to spend who are not directly fighting in the war.

The message does not really influences popular culture.

COMPREHENSIVE ANALYSIS

This advertisement is selling the company United Airlines.

The ad fits right into the time period with the war going on.

The ad is using both a hard and soft sell. Hard sell by telling the reader the benefits if they buy war bonds and a soft sell because of the image portrayed of the family.

The product being portrayed in the ad is war bonds but the ad its self is brought to you by United Airlines. They did this for their PR so that they looked like they cared about the war

There are no stereotypes in the ad.

Drene Shampoo - 1938

CRITICAL ANALYSIS
This advertisement is directed at mostly middle aged women, between the ages of 30 and 50 years old.
I believe this advertisement to be an effective form of persuasion. This is because the picture shows a woman smiling about her hair when the head line says the product has changed it from being dull and dry to beautiful and there is also the use of science backing it up. This may push the customer to want the product if they feel like they have bad hair.
During this time, popular culture was very focused on making sure that everyone looked their best.

COMPREHENSIVE ANALYSIS
This advertisement is selling Drene Shampoo.
This was a time period of struggle due to the Depression and the war people still tried to look their best.
The ad uses a scare campaign.
There are two stereotypes in this ad: the man doing science and the woman caring about her looks.

American Airlines - 1948

CRITICAL ANALYSIS
This American Airlines ad is targeted at the working class family man.
The image in this ad shows a working man who seems to have time for everything in his life because of American Airlines getting him where he needs to go on time.
The use of the strips of images then strips of copy make it enjoyable for the reader while also catching the eye.












COMPREHENSIVE ANALYSIS
This advertisement is selling the company American Airlines.
This specific ad is from 1948 right after WWll.
Photo-Journalism is used in this advertisement, almost like a comic strip, providing a good flow for your eyes throughout the ad.
This product is important to people during this time period because it is one of best forms of transportation.
There is not really a portrayal of stereotypes in this advertisement.

Coca-Cola - 1944

CRITICAL ANALYSIS
This advertisement is directed at United States citizens with some amount of money to spend who are not directly fighting in the war.

The entire image (a wholesome family: mom, dad, sweat little girl, and boy scout son) in the ad is an effective form of persuading people to buy war bonds. 

The message influences popular culture because it is making whoever reads the ad feel guilty if they do not buy war bonds

COMPREHENSIVE ANALYSIS
This advertisement is selling a radio made by Coca-Cola.

The ad fits right into the time period with the war going on.

The ad is using both a hard and soft sell. Hard sell by telling the reader the benefits if they buy war bonds and a soft sell because of the image portrayed of the family.

The product being portrayed in the ad is war bonds but the ad its self is brought to you by Coca-Cola. Coke did this for their PR so that they looked like they cared about the war

The only stereotype in the ad is of the "quintessential family".