I believe this advertisement is directed at women of pretty much all ages.
This soap is a popular basic style and is directed mainly at the female consumer looking to stay clean and hygienic.
The text in this advertisement uses both a hard sell and soft sell approach in the tabloid style, describing all the various uses of the soap while also having quotes saying how the product has benefited them.
The large photo of the people using the product that takes up most of the advertisement catches the attention of the reader with visuals alone, and if the consumer is can see him or herself relating to one of the pictures it helps promote the advertisement and the sale of the product.
This advertisement utilizes this focus that popular culture during this time was highly focused on not just personal cleanliness but also a clean house to impress their family, friends, and strangers.
COMPREHENSIVE ANALYSIS
This advertisement is selling Ivory Soap, which is at the lowest price in 17 years and how millions are using it for everything from the face, baths, dishes, fine fabrics, and nice cottons and linens. Also, Ivory Flakes, Ivory Snow, and how it is 99 44/100% pure.
This advertisement was published in 1933. During this time hygiene was extremely important to everyone even with the financial crisis as it was. The product and design of this advertisement were both very popular during this time period. This hygienic focus was extremely relevant to the current time period.
The ad is a mix of both the tabloid style and photojournalism. The advertisement is taken up mostly with the one picture but the picture is in multiple sections like a tabloid.
There is a small amount of text at the bottom of the ad explaining the price and uses of the product.
Yes, there are stereotypes in this ad portraying women as the ones who are the only ones in the house who do the cleaning and care about what they look like.
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