CRITICAL ANALYSIS
This advertisement is directed at United States citizens with some amount of money to spend who are not directly fighting in the war.
This advertisement is directed at United States citizens with some amount of money to spend who are not directly fighting in the war.
The entire image (a wholesome family: mom, dad, sweat little girl, and boy scout son) in the ad is an effective form of persuading people to buy war bonds.
The message influences popular culture because it is making whoever reads the ad feel guilty if they do not buy war bonds
COMPREHENSIVE ANALYSIS
This advertisement is selling a radio made by Coca-Cola.
This advertisement is selling a radio made by Coca-Cola.
The ad fits right into the time period with the war going on.
The ad is using both a hard and soft sell. Hard sell by telling the reader the benefits if they buy war bonds and a soft sell because of the image portrayed of the family.
The product being portrayed in the ad is war bonds but the ad its self is brought to you by Coca-Cola. Coke did this for their PR so that they looked like they cared about the war
The only stereotype in the ad is of the "quintessential family".
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