I believe this advertisement is directed at families as well as single people. This is an ad for different types of TVs to suit multiple demographics.
The text in this advertisement uses the hard sell approach, describing the physical attributes of the products and the look of the TVs themselves.
The entire ad is pretty much all one photo that shows the different pictures and looks of the products so that consumes attention is drawn to of the reader with purely visuals.
This ad encapsulates the new suburban lifestyle which focuses on everything being new and better than the last.
COMPREHENSIVE ANALYSIS
This advertisement is selling televisions made by Philco.
Everyone was focused on moving to the suburbs and living as a family, the father going to work during the day, mother staying home and taking care of the children.
This TV was important during this time period because it became even more entertaining than the radio. Also, the ad shows how Philco TVs were affordable and better than the rest. With the constant output of new products this was a good thing to look for when buying.
There are not really any stereotypes in this ad.
No comments:
Post a Comment