I believe this advertisement is directed at families in the suburbs. This is an ad for different types of TVs so the reader has options to look at.
The text in this advertisement uses the hard sell approach, describing the physical attributes of the products and the look of the TVs themselves.
The ad shows four different styles of TV, all being described as "beautiful" just like how people wanted to see themselves during the time period.
This ad encapsulates the new suburban lifestyle which focuses on everything being new and better than the last.
COMPREHENSIVE ANALYSIS
This advertisement is selling televisions made by Arvin.
This TV was important during this time period because it became even more entertaining than the radio. Also, the ad shows how Philco TVs were affordable and better than the rest. With the constant output of new products this was a good thing to look for when buying.
The stereotype in this ad is the suburban household family sitting around the TV watching it together.
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