CRITICAL ANALYSISThis advertisement is directed at adults in their early 20's and above who want to hear the news as well as children who listen to shows.
The layout and main image of this advertisement is great because it corresponds perfectly with with the text. The copy is constructed well like the radio is supposed to be and the image is a car stuck in the snow showing that even in that circumstance you could still listen fine to the radio.
This makes the product is not just appealing to adults, but also to children as well.
The message influenced popular culture because durning this time, the roaring 20's, people were not always concerned with reliability so this ad was actually a couple years before its time.
COMPREHENSIVE ANALYSIS
This advertisement is selling a radio made by Atwater Kent.
The method of advertising used looks to be photojournalism.
This product would be important to someone from the time period because radios are handy to own in general and to clearly hear what they are saying on that radio is also extremely important.
There are no stereotypes that I could tell in this ad.
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