CRITICAL ANALYSISThis advertisement is directed at mostly middle aged women, between the ages of 30 and 50 years old.
I believe this advertisement to be an effective form of persuasion. This may push the customer to want the product if they feel like they have bad teeth.
During this time, popular culture was very focused on making sure that everyone looked their best.
COMPREHENSIVE ANALYSIS
This advertisement is selling Pepsodent Company.
This was a time period of struggle due to the Depression and the war people still tried to look their best.
The ad uses a scare campaign.
There are two stereotypes in this ad: the man doing science and the woman caring about her looks.
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