Arvin TV - 1950

CRITICAL ANALYSIS
I believe this advertisement is directed at families in the suburbs. This is an ad for different types of TVs so the reader has options to look at.
The text in this advertisement uses the hard sell approach, describing the physical attributes of the products and the look of the TVs themselves.
The ad shows four different styles of TV, all being described as "beautiful" just like how people wanted to see themselves during the time period.
This ad encapsulates the new suburban lifestyle which focuses on everything being new and better than the last.









COMPREHENSIVE ANALYSIS
This advertisement is selling televisions made by Arvin.
This TV was important during this time period because it became even more entertaining than the radio. Also, the ad shows how Philco TVs were affordable and better than the rest. With the constant output of new products this was a good thing to look for when buying.
The stereotype in this ad is the suburban household family sitting around the TV watching it together.

TWA - 1947

CRITICAL ANALYSIS
This Trans World Airlines (TWA) ad is targeted at companies and people who need to ship things quickly.
The image in this ad shows a map of the United States and where TWA goes to.
The picture is good for the reader because it gives the reader a better idea of where the company ships to rather than just stating it in the copy.












COMPREHENSIVE ANALYSIS
This advertisement is selling the company Trans World Airlines.
This specific ad is from 1947 right after WWll.
This product is important to people during this time period because it helps the nation stay connected better.
There is not really a portrayal of stereotypes in this advertisement.

Pepsodent Company - 1923

CRITICAL ANALYSIS
This advertisement is directed at mostly middle aged women, between the ages of 30 and 50 years old.
I believe this advertisement to be an effective form of persuasion. This may push the customer to want the product if they feel like they have bad teeth.
During this time, popular culture was very focused on making sure that everyone looked their best.

COMPREHENSIVE ANALYSIS
This advertisement is selling Pepsodent Company.
This was a time period of struggle due to the Depression and the war people still tried to look their best.
The ad uses a scare campaign.
There are two stereotypes in this ad: the man doing science and the woman caring about her looks.

United Airlines - 1943

CRITICAL ANALYSIS
This United Airlines ad is targeted at United States citizens with some amount of money to spend who are not directly fighting in the war.

The message does not really influences popular culture.

COMPREHENSIVE ANALYSIS

This advertisement is selling the company United Airlines.

The ad fits right into the time period with the war going on.

The ad is using both a hard and soft sell. Hard sell by telling the reader the benefits if they buy war bonds and a soft sell because of the image portrayed of the family.

The product being portrayed in the ad is war bonds but the ad its self is brought to you by United Airlines. They did this for their PR so that they looked like they cared about the war

There are no stereotypes in the ad.

Drene Shampoo - 1938

CRITICAL ANALYSIS
This advertisement is directed at mostly middle aged women, between the ages of 30 and 50 years old.
I believe this advertisement to be an effective form of persuasion. This is because the picture shows a woman smiling about her hair when the head line says the product has changed it from being dull and dry to beautiful and there is also the use of science backing it up. This may push the customer to want the product if they feel like they have bad hair.
During this time, popular culture was very focused on making sure that everyone looked their best.

COMPREHENSIVE ANALYSIS
This advertisement is selling Drene Shampoo.
This was a time period of struggle due to the Depression and the war people still tried to look their best.
The ad uses a scare campaign.
There are two stereotypes in this ad: the man doing science and the woman caring about her looks.

American Airlines - 1948

CRITICAL ANALYSIS
This American Airlines ad is targeted at the working class family man.
The image in this ad shows a working man who seems to have time for everything in his life because of American Airlines getting him where he needs to go on time.
The use of the strips of images then strips of copy make it enjoyable for the reader while also catching the eye.












COMPREHENSIVE ANALYSIS
This advertisement is selling the company American Airlines.
This specific ad is from 1948 right after WWll.
Photo-Journalism is used in this advertisement, almost like a comic strip, providing a good flow for your eyes throughout the ad.
This product is important to people during this time period because it is one of best forms of transportation.
There is not really a portrayal of stereotypes in this advertisement.

Coca-Cola - 1944

CRITICAL ANALYSIS
This advertisement is directed at United States citizens with some amount of money to spend who are not directly fighting in the war.

The entire image (a wholesome family: mom, dad, sweat little girl, and boy scout son) in the ad is an effective form of persuading people to buy war bonds. 

The message influences popular culture because it is making whoever reads the ad feel guilty if they do not buy war bonds

COMPREHENSIVE ANALYSIS
This advertisement is selling a radio made by Coca-Cola.

The ad fits right into the time period with the war going on.

The ad is using both a hard and soft sell. Hard sell by telling the reader the benefits if they buy war bonds and a soft sell because of the image portrayed of the family.

The product being portrayed in the ad is war bonds but the ad its self is brought to you by Coca-Cola. Coke did this for their PR so that they looked like they cared about the war

The only stereotype in the ad is of the "quintessential family".

Atwater Kent Radio - 1928

CRITICAL ANALYSIS
This advertisement is directed at adults in their early 20's and above who want to hear the news as well as children who listen to shows.
The layout and main image of this advertisement is great because it corresponds perfectly with with the text. The copy is constructed well like the radio is supposed to be and the image is a car stuck in the snow showing that even in that circumstance you could still listen fine to the radio.
This makes the product is not just appealing to adults, but also to children as well.
The message influenced popular culture because durning this time, the roaring 20's, people were not always concerned with reliability so this ad was actually a couple years before its time.

COMPREHENSIVE ANALYSIS
This advertisement is selling a radio made by Atwater Kent.
The method of advertising used looks to be photojournalism.
This product would be important to someone from the time period because radios are handy to own in general and to clearly hear what they are saying on that radio is also extremely important.
There are no stereotypes that I could tell in this ad.

Philco Television - 1950

CRITICAL ANALYSIS
I believe this advertisement is directed at families as well as single people. This is an ad for different types of TVs to suit multiple demographics.
The text in this advertisement uses the hard sell approach, describing the physical attributes of the products and the look of the TVs themselves.
The entire ad is pretty much all one photo that shows the different pictures and looks of the products so that consumes attention is drawn to of the reader with purely visuals.
This ad encapsulates the new suburban lifestyle which focuses on everything being new and better than the last.







COMPREHENSIVE ANALYSIS
This advertisement is selling televisions made by Philco.
Everyone was focused on moving to the suburbs and living as a family, the father going to work during the day, mother staying home and taking care of the children.
This TV was important during this time period because it became even more entertaining than the radio. Also, the ad shows how Philco TVs were affordable and better than the rest. With the constant output of new products this was a good thing to look for when buying.
There are not really any stereotypes in this ad.

Ivory Soap - 1933

CRITICAL ANALYSIS
I believe this advertisement is directed at women of pretty much all ages.
This soap is a popular basic style and is directed mainly at the female consumer looking to stay clean and hygienic.
The text in this advertisement uses both a hard sell and soft sell approach in the tabloid style, describing all the various uses of the soap while also having quotes saying how the product has benefited them.
The large photo of the people using the product that takes up most of the advertisement catches the attention of the reader with visuals alone, and if the consumer is can see him or herself relating to one of the pictures it helps promote the advertisement and the sale of the product.
This advertisement utilizes this focus that popular culture during this time was highly focused on not just personal cleanliness but also a clean house to impress their family, friends, and strangers.



COMPREHENSIVE ANALYSIS
This advertisement is selling Ivory Soap, which is at the lowest price in 17 years and how millions are using it for everything from the face, baths, dishes, fine fabrics, and nice cottons and linens. Also, Ivory Flakes, Ivory Snow, and how it is 99 44/100% pure.
This advertisement was published in 1933. During this time hygiene was extremely important to everyone even with the financial crisis as it was. The product and design of this advertisement were both very popular during this time period. This hygienic focus was extremely relevant to the current time period.
The ad is a mix of both the tabloid style and photojournalism. The advertisement is taken up mostly with the one picture but the picture is in multiple sections like a tabloid.
There is a small amount of text at the bottom of the ad explaining the price and uses of the product.
Yes, there are stereotypes in this ad portraying women as the ones who are the only ones in the house who do the cleaning and care about what they look like.